To help Heineken’s Mexican beer brand Tecate promote its light beer in the US, we launched a multilingual campaign targeting bi-cultural Hispanics. "Born Bold” took the brands iconic Black Eagle and put it at the center of a campaign touting a full-flavored light beer that is worthy of the hunt. The campaign included radio, OOH, PR, immersive digital and #BornBold social activations in Spanish and English, and for the first time ever, the Black Eagle took flight on English broadcast TV.

Saatchi & Saatchi NY (2015)