Budweiser: Global Football Sponsorship
In 2019, Budweiser signed multi-year global partnership deals with two of the world’s biggest football leagues—England’s Premier League and Spain’s La Liga. One of the ways Deutsch brought this partnership to life was through the creation of a series of bold key visuals used across PR, trade, social and OOH. Customized versions of the key visuals were created for multiple global markets with updates to the line up of players as well as variations on the line “Be A King” based on legal restrictions.
Deutsch NY (2019–2020)
2020 and A Global Pandemic
Learning from the challenges posed by sourcing player images for the 2019 campaign, we chose to hero the league trophies and Budweiser packaging in the key visuals for the 2020–21 season. Three days before our shoot was set to begin, the world entered a global lockdown. No longer able to get the trophies to NYC from Europe or execute a photoshoot under pandemic restrictions, we were forced to pivot to creating renders of the trophies and packaging.
As time went on, further complications arose as the future of the league’s seasons become unclear. This became quite challenging as it related to the EPL trophy. The trophy features engravings of the names of each seasons champion as well colored ribbons which correspond to the colors of the most recent champion. To accommodate the numerous possible outcomes, multiple versions of each of the key visuals were created.
